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<h2>MB Consumer styles</h2>
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<h4>Map layers of selected administrative units of the country (municipality, postcode areas, possibly basic settlement unit) contain consumer segmentation to 10 internationally recognized consumer styles described below. Data are based on a representative worldwide survey of thousands of consumers; they are internationally standardized and comparable across countries.</h4>
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<div class="wow fadeInRight animated animated col-sm-4 col-sm-push-8 col-md-4 col-md-push-8">
<img class="img-responsive img-intro img-shadow" alt="Kategorie spotřebitelů" src="../img/lnk/kategorie-spotrebitelu.jpg" />
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<dl>
<dt>Overview</dt>
<ul>
<li>Multidimensional approach: unlike conventional segmentation this approach adds elements such as consumer behavior and consumer scope.</li>
<li>Consumer styles are flexible and adaptable to match our customer needs. For customer specific solutions the consumer styles can be modified (eg. increased consideration of specific consumer preferences and behaviors such as preferred car brand, use of social media etc.).
</li>
</ul>
<dt>Usage</dt>
<dd>Outputs created through this unique dataset can be used especially:</dd>
<ul>
<li>For planning of marketing, sales and development activities in particular areas.</li>
<li>As important comparative view of specific areas (values for particular territorial units are compared with the national average).</li>
<li>Extension of basic socioeconomic information about the population and households at the level of municipalities and postcode areas.</li>
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<ul>
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<h2 class="big-title">Categories A - J</h2>
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<a class="btn btn-default scroll tasks" href="#tasks-1"><i class="fa">A</i><h4>High Earning Urban Professionals</h4></a>
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<a class="btn btn-default scroll tasks" href="#tasks-2"><i class="fa">B</i><h4>Comfortably Off Empty Nesters</h4></a>
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<a class="btn btn-default scroll tasks" href="#tasks-3"><i class="fa">C</i><h4>Modern and Pragmatic Over-50s</h4></a>
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<div class="float-box wow fadeIn animated animated animated" style="visibility: visible; animation-delay: 0.2s; -webkit-animation-delay: 0.2s; -moz-animation-delay: 0.2s;" data-wow-delay="0.2s">
<a class="btn btn-default scroll tasks" href="#tasks-4"><i class="fa">D</i><h4>Well Informed Modern Consumers</h4></a>
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<a class="btn btn-default scroll tasks" href="#tasks-5"><i class="fa">E</i><h4>Affluent Highly Educated Urban Families</h4></a>
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<a class="btn btn-default scroll tasks" href="#tasks-6"><i class="fa">F</i><h4>Security-oriented Seniors</h4></a>
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<a class="btn btn-default scroll tasks" href="#tasks-7"><i class="fa">G</i><h4>Orientation Seeking Lower and Middle Class Consumers</h4></a>
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<div class="float-box wow fadeIn animated animated animated" style="visibility: visible; animation-delay: 0.2s; -webkit-animation-delay: 0.2s; -moz-animation-delay: 0.2s;" data-wow-delay="0.2s">
<a class="btn btn-default scroll tasks" href="#tasks-8"><i class="fa">H</i><h4>Younger Lower and Middle Class Consumers</h4></a>
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<a class="btn btn-default scroll tasks" href="#tasks-9"><i class="fa">I</i><h4>Modern Younger Families</h4></a>
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<div class="float-box wow fadeIn animated animated animated" style="visibility: visible; animation-delay: 0.2s; -webkit-animation-delay: 0.2s; -moz-animation-delay: 0.2s;" data-wow-delay="0.2s">
<a class="btn btn-default scroll tasks" href="#tasks-10"><i class="fa">J</i><h4>Low-Income Younger Consumers</h4></a>
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<h2><i class="fa icon-i effect-1 text-primary">A</i>High Earning Urban Professionals</h2>
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<p>Consumers in this segment show the highest per-capita income of all segments. They live almost all in single with multi-person households without children.</p>
<dd>They are employees, mainly in a managerial position with self-employed and have far above average a higher education. Regarding the willingness to spend for product groups such as clothing, this segment is a leader.</dd>
<dd>They live mainly in metropolitan areas and large cities. Regarding smartphones, other than in most other segments, Apple is preferred to Samsung.</dd>
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<img class="img-responsive img-shadow" alt="Vysokopříjmoví profesionálové z měst" src="../img/pro/kat-spotrebitelu-A.jpg">
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<h2><i class="fa icon-i effect-1 text-primary">B</i>Comfortably Off Empty Nesters</h2>
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<img class="img-responsive img-shadow" alt="Zajištěné manželské páry, jejichž děti opustily domov" src="../img/pro/kat-spotrebitelu-B.jpg">
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<p>The consumers in this segment are almost all in the second half of life and live in households without children.</p>
<p>In shopping they value quality and well-known brands. They also have favorite brands and shops and are able to keep track of a wide range of products and services offered; they prefer Brick and Mortar instead of online.</p>
<p>Their per-capita income is significantly above average.</p>
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<h2><i class="fa icon-i effect-1 text-primary">C</i>Modern and Pragmatic Over-50s</h2>
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<p>The consumers in this segment are predominantly in the second half of life and live in households without children. Environmental protection and innovation have a high priority.</p>
<dd>High value is set on careful purchase planning. Best value for money is systematically searched.</dd>
<dd>The per-capita income in this segment is mostly well above average, whereas the per-household income is, due to the domination of one with two person households, mostly around with slightly below average.</dd>
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<h2><i class="fa icon-i effect-1 text-primary">D</i>Well Informed Modern Consumers</h2>
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<img class="img-responsive img-shadow" alt="Dobře informovaní moderní spotřebitelé" src="../img/pro/kat-spotrebitelu-D.jpg">
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<p>The consumers in this segment have significantly high expenditures in product groups like clocks and jewelry and sport products. They are able to keep track of a wide range of products and services offered.</p>
<p>Online purchase is well above average. They are significantly above average white collar employees.</p>
<p>Quality, innovation and environmental protection have a high priority. The majority has a well above average per-capita income.</p>
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<h2><i class="fa icon-i effect-1 text-primary">E</i>Affluent Highly Educated Urban Families</h2>
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<p>The consumers in this segment have significantly high expenditures per households for practically all product groups. They are the segment with the highest online shopping frequencies.</p>
<dd>They are employees, mainly in a managerial position and have far above average a higher education. They live predominantly in families with children and are mainly members of the younger age groups. They enjoy shopping and like new products. They live mainly in metropolitan areas and large cities.</dd>
<dd>This segment shows the highest per-household income of all segments, but due to the number of children per household the resulting per-capita income is less significantly above average. This segment has the highest percentage of smartphone-users and social online network usage. Regarding smartphones, other than in most other segments, Apple is preferred to Samsung.</dd>
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<img class="img-responsive img-shadow" alt="Prosperující městské rodiny s vyšším vzděláním" src="../img/pro/kat-spotrebitelu-E.jpg">
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<h2><i class="fa icon-i effect-1 text-primary">F</i>Security-oriented Seniors</h2>
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<img class="img-responsive img-shadow" alt="Senioři orientovaní na bezpečnost" src="../img/pro/kat-spotrebitelu-F.jpg">
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<p>The consumers in this segment are almost all in the second half of life and live mostly in households without children.</p>
<p>They put emphasis on security, relationships with fellow men and self-respect. Share of retirees is the highest in this segment. They search for best value for money and have favorite brands and shops.</p>
<p>The majority in this segment has an around average per-capita income.</p>
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<h2><i class="fa icon-i effect-1 text-primary">G</i>Orientation Seeking Lower and Middle Class Consumers</h2>
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<p>Important values for the consumers in this segment are excitement, sense of belonging and social engagement.</p>
<dd>They are interested in new products but often find the quantity and quality of the many different products and the related product information confusing.</dd>
<dd>The majority in this segment has a below average per capita income.</dd>
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<img class="img-responsive img-shadow" alt="Spotřebitelé nižší a střední třídy hledající směr" src="../img/pro/kat-spotrebitelu-G.jpg">
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<h2><i class="fa icon-i effect-1 text-primary">H</i>Younger Lower and Middle Class Consumers</h2>
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<img class="img-responsive img-shadow" alt="Mladší spotřebitelé nižší a střední třídy" src="../img/pro/kat-spotrebitelu-H.jpg">
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<p>The majority of consumers in this segment has a below average per-capita income. They are mainly members of the younger age-groups and almost all live in multi-person-households, mostly with children.</p>
<p>Education and tradition are important to them. They enjoy shopping and look out for best value-for-money and favorite brands and shops.</p>
<p>They put emphasis on security and self-respect.</p>
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<h2><i class="fa icon-i effect-1 text-primary">I</i>Modern Younger Families</h2>
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<div class="wow fadeInLeft animated animated col-md-12" style="visibility: visible;">
<p>The consumers in this segment live in multi-person-households, almost all with children. They are employees, mainly in a managerial position with self-employed.</p>
<dd>Due to the number of children per household the per-capita income is below average but in terms of household income is above average. Excitement is important for them and they have well above average expenditures for certain product groups such as sport products and permanent education.</dd>
<dd>Majority of them are in the early-family-phase. In shopping they are very interested in new products and mostly buy well-known brands.</dd>
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<h2><i class="fa icon-i effect-1 text-primary">J</i>Low-Income Younger Consumers</h2>
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<div class="col-md-6 wow fadeInRight animated animated" style="visibility: visible;">
<img class="img-responsive img-shadow" alt="Mladší nízkopříjmoví spotřebitelé" src="../img/pro/kat-spotrebitelu-J.jpg">
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<p>The consumers in this segment have on average the lowest income compared to the other segments. Majority of them are teenagers with persons in their twenties.</p>
<p>They are strongly characterized by a substantial absence from the labor market, being the segment with the highest shares of students, unemployed and housewives.</p>
<p>They live often in rural areas with smaller cities.</p>
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</section>
<section class="section-md" id="specif">
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<h2 class="big-title">Specification</h2>
<ul class="inline-tabs ">
<li class="active">
<a href="#czechrep" data-toggle="tab">Czech Republic</a>
</li>
<li>
<a href="#slovakrep" data-toggle="tab">Slovakia</a>
</li>
<li>
<a href="#otherrep" data-toggle="tab">Other countries</a>
</li>
</ul>
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<div class="tab-pane active" id="czechrep">
<h2>Czech Republic</h2>
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<p>Dataset for the Czech Republic is available for these geographical areas:</p>
<ul>
<li>Municipalities (approximately 6.250 units)</li>
<li>Basic settlement units (approximately 22000 units)</li>
<li>Postcode areas</li>
</ul>
<dt>Attributes</dt>
<p>The layers contain the names and codes of the relevant administrative level, including codes and names of higher region levels. Further layers contain percentage and absolute values for each of the consumer styles and for each territorial unit.</p>
<dt>Formats</dt>
<p>MapInfo TAB with ESRI SHP. We are able to convert data to other GIS formats per request.</p>
<dt>Coordinate systems</dt>
<p>S-JTSK, WGS-84 with UTM</p>
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<div class="tab-pane" id="slovakrep">
<h2>Slovakia</h2>
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<p>Dataset for Slovakia is available for these geographical areas: </p>
<ul>
<li>Municipalities (approximately 2.930 units)</li>
<li>Postcode areas</li>
</ul>
<dt>Attributes</dt>
<p>The layers contain the names and codes of the relevant administrative level, including codes and names of higher region levels. Further layers contain percentage and absolute values for each of the consumer styles and for each territorial unit.</p>
<dt>Formats</dt>
<p>MapInfo TAB with ESRI SHP. We are able to convert data to other GIS formats per request.</p>
<dt>Coordinate systems</dt>
<p>S-JTSK, WGS-84 with UTM</p>
<div class="space-sm"></div>
</div>
</div>
</div>
<div class="tab-pane" id="otherrep">
<h2>Other countries</h2>
<dl>
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<dd>We are able to provide Consumer styles data for the neighbouring countries, but also for a large part of the world. The level of available detail may vary for different countries.</dd>
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</section>
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<img class="img-responsive" alt="Sociodemographic data" src="../img/lnk/sociodemograficka-data.jpg">
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<h5>Sociodemographic data</h5>
<p>An extensive summary of the statistical data about population, houses and flats from Census in administrative units of the country.</p>
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<h5>Sociodemographic data</h5>
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<h5>Purchase power</h5>
<p>Information about purchasing power and expenditure potential of the population useful for marketing and business development activities.</p>
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<h5>Administrative data</h5>
<p>Administrative data of the country suitable for all kind of geographical visualization and data analysis. Usable for creation of custom areas.</p>
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<h5>Administrative data</h5>
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<h5>MapInfo Pro</h5>
<p>Geographical analyses and corporate data visualization on a map. The basic features include thematic mapping, SQL querying, editing, and data modelling.</p>
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<h5>Geographic analysis</h5>
<p>We provide wide range of geographic analysis, incl. custom map outputs, data preparation and maintenance and other works according to customer requirements.</p>
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<h5>Geographic analysis</h5>
<p>We provide wide range of geographic analysis, incl. custom map outputs, data preparation and maintenance and other works according to customer requirements.</p>
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<h5>Catchment areas</h5>
<p>According to the client needs we provide catchment areas creation including update of the socio-demographic indicators into the developed regions.</p>
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<h5>Catchment areas</h5>
<p>According to the client needs we provide catchment areas creation including update of the socio-demographic indicators into the developed regions.</p>
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<h5>Modelling and route optimization</h5>
<p>We provide comprehensive consultancy in designing and modifying sales areas including the optimization of salespersons itineraries.</p>
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<h5>Modelling and route optimization</h5>
<p>We provide comprehensive consultancy in designing and modifying sales areas including the optimization of salespersons itineraries.</p>
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