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                <h2>MB Consumer styles</h2>
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                        <h4>Map layers of&nbsp;selected administrative units of&nbsp;the country (municipality, postcode areas, possibly basic settlement unit) contain consumer segmentation to&nbsp;10 internationally recognized consumer styles described below. Data are based on&nbsp;a&nbsp;representative worldwide survey of&nbsp;thousands of&nbsp;consumers; they are internationally standardized and&nbsp;comparable across countries.</h4>
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                        <dl>
                            <dt>Overview</dt>
                            <ul>
                                <li>Multidimensional approach: unlike conventional segmentation this approach adds elements such as&nbsp;consumer behavior and&nbsp;consumer scope.</li>
                                <li>Consumer styles are flexible and&nbsp;adaptable to&nbsp;match our customer needs. For customer specific solutions the&nbsp;consumer styles can be modified (eg. increased consideration of&nbsp;specific consumer preferences and&nbsp;behaviors such as&nbsp;preferred car brand, use of&nbsp;social media etc.).
</li>
                            </ul>
                            <dt>Usage</dt>
                            <dd>Outputs created through this unique dataset can be used especially:</dd>
                            <ul>
                                <li>For planning of&nbsp;marketing, sales and&nbsp;development activities in&nbsp;particular areas.</li>
                                <li>As important comparative view of&nbsp;specific areas (values for particular territorial units are compared with&nbsp;the national average).</li>
                                <li>Extension of&nbsp;basic socioeconomic information about the&nbsp;population and&nbsp;households at the&nbsp;level of&nbsp;municipalities and&nbsp;postcode areas.</li>
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                <h2 class="big-title">Categories A - J</h2>
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                            <a class="btn btn-default scroll tasks" href="#tasks-1"><i class="fa">A</i><h4>High Earning Urban Professionals</h4></a>
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                        <div class="float-box wow fadeIn animated animated animated" style="visibility: visible; animation-delay: 0.2s; -webkit-animation-delay: 0.2s; -moz-animation-delay: 0.2s;" data-wow-delay="0.2s">
                            <a class="btn btn-default scroll tasks" href="#tasks-2"><i class="fa">B</i><h4>Comfortably Off Empty Nesters</h4></a>
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                            <a class="btn btn-default scroll tasks" href="#tasks-3"><i class="fa">C</i><h4>Modern and&nbsp;Pragmatic Over-50s</h4></a>
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                        <div class="float-box wow fadeIn animated animated animated" style="visibility: visible; animation-delay: 0.2s; -webkit-animation-delay: 0.2s; -moz-animation-delay: 0.2s;" data-wow-delay="0.2s">
                            <a class="btn btn-default scroll tasks" href="#tasks-4"><i class="fa">D</i><h4>Well Informed Modern Consumers</h4></a>
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                            <a class="btn btn-default scroll tasks" href="#tasks-5"><i class="fa">E</i><h4>Affluent Highly Educated Urban Families</h4></a>
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                        <div class="float-box wow fadeIn animated animated animated" style="visibility: visible; animation-delay: 0.2s; -webkit-animation-delay: 0.2s; -moz-animation-delay: 0.2s;" data-wow-delay="0.2s">
                            <a class="btn btn-default scroll tasks" href="#tasks-6"><i class="fa">F</i><h4>Security-oriented Seniors</h4></a>
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                            <a class="btn btn-default scroll tasks" href="#tasks-7"><i class="fa">G</i><h4>Orientation Seeking Lower and&nbsp;Middle Class Consumers</h4></a>
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                        <div class="float-box wow fadeIn animated animated animated" style="visibility: visible; animation-delay: 0.2s; -webkit-animation-delay: 0.2s; -moz-animation-delay: 0.2s;" data-wow-delay="0.2s">
                            <a class="btn btn-default scroll tasks" href="#tasks-8"><i class="fa">H</i><h4>Younger Lower and&nbsp;Middle Class Consumers</h4></a>
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                            <a class="btn btn-default scroll tasks" href="#tasks-9"><i class="fa">I</i><h4>Modern Younger Families</h4></a>
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                        <div class="float-box wow fadeIn animated animated animated" style="visibility: visible; animation-delay: 0.2s; -webkit-animation-delay: 0.2s; -moz-animation-delay: 0.2s;" data-wow-delay="0.2s">
                            <a class="btn btn-default scroll tasks" href="#tasks-10"><i class="fa">J</i><h4>Low-Income Younger Consumers</h4></a>
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                        <h2><i class="fa icon-i effect-1 text-primary">A</i>High Earning Urban Professionals</h2>
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                                <p>Consumers in&nbsp;this segment show the&nbsp;highest per-capita income of&nbsp;all segments. They live almost all in&nbsp;single with&nbsp;multi-person households without children.</p>
                                <dd>They are employees, mainly in&nbsp;a managerial position with&nbsp;self-employed and&nbsp;have far above average a&nbsp;higher education. Regarding the&nbsp;willingness to&nbsp;spend for product groups such as&nbsp;clothing, this segment is a&nbsp;leader.</dd>
                                <dd>They live mainly in&nbsp;metropolitan areas and&nbsp;large cities. Regarding smartphones, other than in&nbsp;most other segments, Apple is preferred to&nbsp;Samsung.</dd>
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                                <img class="img-responsive img-shadow" alt="Vysokopříjmoví profesionálové z měst" src="../img/pro/kat-spotrebitelu-A.jpg">
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                        <h2><i class="fa icon-i effect-1 text-primary">B</i>Comfortably Off Empty Nesters</h2>
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                                <img class="img-responsive img-shadow" alt="Zajištěné manželské páry, jejichž děti opustily domov" src="../img/pro/kat-spotrebitelu-B.jpg">
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                                <p>The consumers in&nbsp;this segment are almost all in&nbsp;the second half of&nbsp;life and&nbsp;live in&nbsp;households without children.</p>
                                <p>In shopping they value quality and&nbsp;well-known brands.  They also have favorite brands and&nbsp;shops and&nbsp;are able to&nbsp;keep track of&nbsp;a wide range of&nbsp;products and&nbsp;services offered; they prefer Brick and&nbsp;Mortar instead of&nbsp;online.</p>
                                <p>Their per-capita income is significantly above average.</p>
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                        <h2><i class="fa icon-i effect-1 text-primary">C</i>Modern and&nbsp;Pragmatic Over-50s</h2>
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                                <p>The consumers in&nbsp;this segment are predominantly in&nbsp;the second half of&nbsp;life and&nbsp;live in&nbsp;households without children. Environmental protection and&nbsp;innovation have a&nbsp;high priority.</p>
                                <dd>High value is set on&nbsp;careful purchase planning. Best value for money is systematically searched.</dd>
                                <dd>The per-capita income in&nbsp;this segment is mostly well above average, whereas the&nbsp;per-household income is, due to&nbsp;the&nbsp;domination of&nbsp;one with&nbsp;two person households, mostly around with&nbsp;slightly below average.</dd>
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                        <h2><i class="fa icon-i effect-1 text-primary">D</i>Well Informed Modern Consumers</h2>
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                            <div class="col-md-6 wow fadeInRight animated animated" style="visibility: visible;">
                                <img class="img-responsive img-shadow" alt="Dobře informovaní moderní spotřebitelé" src="../img/pro/kat-spotrebitelu-D.jpg">
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                                <p>The consumers in&nbsp;this segment have significantly high expenditures in&nbsp;product groups like clocks and&nbsp;jewelry and&nbsp;sport products. They are able to&nbsp;keep track of&nbsp;a wide range of&nbsp;products and&nbsp;services offered.</p>
                                <p>Online purchase is well above average. They are significantly above average white collar employees.</p>
                                <p>Quality, innovation and&nbsp;environmental protection have a&nbsp;high priority. The majority has a&nbsp;well above average per-capita income.</p>
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                        <h2><i class="fa icon-i effect-1 text-primary">E</i>Affluent Highly Educated Urban Families</h2>
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                            <div class="col-md-6 wow fadeInLeft animated animated" style="visibility: visible;">
                                <p>The consumers in&nbsp;this segment have significantly high expenditures per households for practically all product groups. They are the&nbsp;segment with&nbsp;the highest online shopping frequencies.</p>
                                <dd>They are employees, mainly in&nbsp;a managerial position and&nbsp;have far above average a&nbsp;higher education. They live predominantly in&nbsp;families with&nbsp;children and&nbsp;are mainly members of&nbsp;the younger age groups. They enjoy shopping and&nbsp;like new products. They live mainly in&nbsp;metropolitan areas and&nbsp;large cities.</dd>
                                <dd>This segment shows the&nbsp;highest per-household income of&nbsp;all segments, but due to&nbsp;the&nbsp;number of&nbsp;children per household the&nbsp;resulting per-capita income is less significantly above average. This segment has the&nbsp;highest percentage of&nbsp;smartphone-users and&nbsp;social online network usage. Regarding smartphones, other than in&nbsp;most other segments, Apple is preferred to&nbsp;Samsung.</dd>
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                            <div class="col-md-6 wow fadeInRight animated animated" style="visibility: visible;">
                                <img class="img-responsive img-shadow" alt="Prosperující městské rodiny s vyšším vzděláním" src="../img/pro/kat-spotrebitelu-E.jpg">
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                        <h2><i class="fa icon-i effect-1 text-primary">F</i>Security-oriented Seniors</h2>
                        <div class="row rowpad">
                            <div class="col-md-6 wow fadeInRight animated animated" style="visibility: visible;">
                                <img class="img-responsive img-shadow" alt="Senioři orientovaní na bezpečnost" src="../img/pro/kat-spotrebitelu-F.jpg">
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                            <div class="col-md-6 wow fadeInLeft animated animated" style="visibility: visible;">
                                <p>The consumers in&nbsp;this segment are almost all in&nbsp;the second half of&nbsp;life and&nbsp;live mostly in&nbsp;households without children.</p>
                                <p>They put emphasis on&nbsp;security, relationships with&nbsp;fellow men and&nbsp;self-respect. Share of&nbsp;retirees is the&nbsp;highest in&nbsp;this segment. They search for best value for money and&nbsp;have favorite brands and&nbsp;shops.</p>
                                <p>The majority in&nbsp;this segment has an around average per-capita income.</p>
                            </div>
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                        <h2><i class="fa icon-i effect-1 text-primary">G</i>Orientation Seeking Lower and&nbsp;Middle Class Consumers</h2>
                        <div class="row rowpad">
                            <div class="col-md-6 wow fadeInLeft animated animated" style="visibility: visible;">
                                <p>Important values for the&nbsp;consumers in&nbsp;this segment are excitement, sense of&nbsp;belonging and&nbsp;social engagement.</p>
                                <dd>They are interested in&nbsp;new products but often find the&nbsp;quantity and&nbsp;quality of&nbsp;the many different products and&nbsp;the related product information confusing.</dd>
                                <dd>The majority in&nbsp;this segment has a&nbsp;below average per capita income.</dd>
                            </div>
                            <div class="col-md-6 wow fadeInRight animated animated" style="visibility: visible;">
                                <img class="img-responsive img-shadow" alt="Spotřebitelé nižší a&nbsp;střední třídy hledající směr" src="../img/pro/kat-spotrebitelu-G.jpg">
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                        <h2><i class="fa icon-i effect-1 text-primary">H</i>Younger Lower and&nbsp;Middle Class Consumers</h2>
                        <div class="row rowpad">
                            <div class="col-md-6 wow fadeInRight animated animated" style="visibility: visible;">
                                <img class="img-responsive img-shadow" alt="Mladší spotřebitelé nižší a&nbsp;střední třídy" src="../img/pro/kat-spotrebitelu-H.jpg">
                                <div class="space-md"></div>
                            </div>
                            <div class="col-md-6 wow fadeInLeft animated animated" style="visibility: visible;">
                                <p>The majority of&nbsp;consumers in&nbsp;this segment has a&nbsp;below average per-capita income. They are mainly members of&nbsp;the younger age-groups and&nbsp;almost all live in&nbsp;multi-person-households, mostly with&nbsp;children.</p>
                                <p>Education and&nbsp;tradition are important to&nbsp;them. They enjoy shopping and&nbsp;look out for best value-for-money and&nbsp;favorite brands and&nbsp;shops.</p>
                                <p>They put emphasis on&nbsp;security and&nbsp;self-respect.</p>
                            </div>
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                        <div class="space-md"></div>
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                <div class="panel panel-default">
                    <div class="panel-body">
                        <h2><i class="fa icon-i effect-1 text-primary">I</i>Modern Younger Families</h2>
                        <div class="row rowpad">
                            <div class="wow fadeInLeft animated animated col-md-12" style="visibility: visible;">
                                <p>The consumers in&nbsp;this segment live in&nbsp;multi-person-households, almost all with&nbsp;children. They are employees, mainly in&nbsp;a managerial position with&nbsp;self-employed.</p>
                                <dd>Due to&nbsp;the&nbsp;number of&nbsp;children per household the&nbsp;per-capita income is below average but in&nbsp;terms of&nbsp;household income is above average. Excitement is important for them and&nbsp;they have well above average expenditures for certain product groups such as&nbsp;sport products and&nbsp;permanent education.</dd>
                                <dd>Majority of&nbsp;them are in&nbsp;the early-family-phase. In shopping they are very interested in&nbsp;new products and&nbsp;mostly buy well-known brands.</dd>
                            </div>
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                        <h2><i class="fa icon-i effect-1 text-primary">J</i>Low-Income Younger Consumers</h2>
                        <div class="row rowpad">
                            <div class="col-md-6 wow fadeInRight animated animated" style="visibility: visible;">
                                <img class="img-responsive img-shadow" alt="Mladší nízkopříjmoví spotřebitelé" src="../img/pro/kat-spotrebitelu-J.jpg">
                                <div class="space-md"></div>
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                            <div class="col-md-6 wow fadeInLeft animated animated" style="visibility: visible;">
                                <p>The consumers in&nbsp;this segment have on&nbsp;average the&nbsp;lowest income compared to&nbsp;the&nbsp;other segments. Majority of&nbsp;them are teenagers with&nbsp;persons in&nbsp;their twenties.</p>
                                <p>They are strongly characterized by&nbsp;a substantial absence from the&nbsp;labor market, being the&nbsp;segment with&nbsp;the highest shares of&nbsp;students, unemployed and&nbsp;housewives.</p>
                                <p>They live often in&nbsp;rural areas with&nbsp;smaller cities.</p>
                            </div>
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        </section>
        <section class="section-md" id="specif">
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                <h2 class="big-title">Specification</h2>
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                        <a href="#czechrep" data-toggle="tab">Czech Republic</a>
                    </li>
                    <li>
                        <a href="#slovakrep" data-toggle="tab">Slovakia</a>
                    </li>
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                    <div class="tab-pane active" id="czechrep">
                        <h2>Czech Republic</h2>
                        <div class="row">
                            <div class="col-md-8">
                                <p>Dataset for the&nbsp;Czech Republic is available for these geographical areas:</p>
                                <ul>
                                    <li>Municipalities (approximately 6.250 units)</li>
                                    <li>Basic settlement units (approximately 22000 units)</li>
                                    <li>Postcode areas</li>
                                </ul>
                                <dt>Attributes</dt>
                                <p>The layers contain the&nbsp;names and&nbsp;codes of&nbsp;the relevant administrative level, including codes and&nbsp;names of&nbsp;higher region levels. Further layers contain percentage and&nbsp;absolute values for each of&nbsp;the consumer styles and&nbsp;for each territorial unit.</p>
                                <dt>Formats</dt>
                                <p>MapInfo TAB with&nbsp;ESRI SHP. We are able to&nbsp;convert data to&nbsp;other GIS formats per request.</p>
                                <dt>Coordinate systems</dt>
                                <p>S-JTSK, WGS-84 with&nbsp;UTM</p>
                                <div class="space-sm"></div>
                            </div>
                        </div>
                    </div>
                    <div class="tab-pane" id="slovakrep">
                        <h2>Slovakia</h2>
                        <div class="row">
                            <div class="col-md-8">
                                <p>Dataset for Slovakia is available for these geographical areas: </p>
                                <ul>
                                    <li>Municipalities (approximately 2.930 units)</li>
                                    <li>Postcode areas</li>
                                </ul>
                                <dt>Attributes</dt>
                                <p>The layers contain the&nbsp;names and&nbsp;codes of&nbsp;the relevant administrative level, including codes and&nbsp;names of&nbsp;higher region levels. Further layers contain percentage and&nbsp;absolute values for each of&nbsp;the consumer styles and&nbsp;for each territorial unit.</p>
                                <dt>Formats</dt>
                                <p>MapInfo TAB with&nbsp;ESRI SHP. We are able to&nbsp;convert data to&nbsp;other GIS formats per request.</p>
                                <dt>Coordinate systems</dt>
                                <p>S-JTSK, WGS-84 with&nbsp;UTM</p>
                                <div class="space-sm"></div>
                            </div>
                        </div>
                    </div>
                    <div class="tab-pane" id="otherrep">
                        <h2>Other countries</h2>
                        <dl>
                            <div class="space-sm"></div>
                            <dd>We are able to&nbsp;provide Consumer styles data for the&nbsp;neighbouring countries, but also for a&nbsp;large part of&nbsp;the world. The level of&nbsp;available detail may vary for different countries.</dd>
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                                                <h5>Catchment areas</h5>
                                                <p>According to&nbsp;the&nbsp;client needs we provide catchment areas creation including update of&nbsp;the socio-demographic indicators into the&nbsp;developed regions.</p>
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                                            <p>According to&nbsp;the&nbsp;client needs we provide catchment areas creation including update of&nbsp;the socio-demographic indicators into the&nbsp;developed regions.</p>
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                                                <h5>Modelling and&nbsp;route optimization</h5>
                                                <p>We provide comprehensive consultancy in&nbsp;designing and&nbsp;modifying sales areas including the&nbsp;optimization of&nbsp;salespersons itineraries.</p>
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                                            <h5>Modelling and&nbsp;route optimization</h5>
                                            <p>We provide comprehensive consultancy in&nbsp;designing and&nbsp;modifying sales areas including the&nbsp;optimization of&nbsp;salespersons itineraries.</p>
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